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3 Ways To Request Customer Feedback And Online Reviews By Email

October 11, 2018 Customer experience, feedback and online reviews are massively important to any type of business today.  The best companies are proactive in engaging their customers and send them emails to request feedback and reviews to manage their reputation. Did you know that Tell My Boss offers 3 different request formats (and endless options) for your review request email? We do, and each one has it’s own specific purpose – to get you customer feedback (1st-party review), a 3rd-party review (Google,…

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Why I Love 1st-Party Reviews & Just Might Marry Them

October 01, 2018 When my children were in elementary school and I would say that I loved something like asparagus, they would respond with, what for them was clever, school yard repartee: “Why don’t you marry it?!?” Like many childhood jokes it went on ad nauseam but as time wore on it became more of a family tradition and an inside joke. To this day we still say it to each other as an act of bonding and understanding.  So…

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The Whacky World of Reviews: A 5 Star Spam Review “Attack”?

Online reviews and the world that swirls around them can often descend into the surreal. Two weeks ago the son of the business owner and his friends drove by the house of a negative reviewer and shot it up. Heck of a way to respond to a negative review particularly to one that was written after the restaurant refused service to a disabled person. Last week an Italian court threw a Trip Advisor review spammer in jail. I guess at least this once,…

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How to Make Google Q&A Work to Your Advantage

We have launched the first Google Q&A Monitoring feature in the world. See details on this new feature at the bottom of this post. It’s now available in our Pro Plans and up. How to Make Google Q&A Work to Your Advantage As with reviews, ignoring or reacting to questions are not the best strategies. Instead, it is critical that you get out in front by engaging with consumers by both asking questions and providing answers. TellMyBoss worked with a…

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When Asking for Reviews Is Just Too Much And Not Enough

It’s a brave new world of online reviews. As a business owner you get that. You won’t just wait for reviews to happen, but are going to implement processes that insure that your business will get its fair share of reviews. You have trained all of your employees about the value of asking for reviews, you have incentivized their requests so you are confident that they will participate. You have identified the timing or site that seems to make the…

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Reviews & Lawsuits – You Can Win for Losing and You Can Lose for Winning

Several weeks ago two businesses were in the news having started lawsuits in regards to reviews. In one case, the suit makes all kinds of sense, even though they might lose. In the other, it makes little sense even though they might win. Situation One – A small winery in California is suing Google in small claims court over “fake reviews” The facts: Layla Farucci, the owner of Charter Oaks Winery and art studio in Napa Valley, claims that a…

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Improve Your Review Requests With Personalization

One of the many benefits of software is it’s ability to automate tasks saving you valuable time and effort. The downfall to software and marketing automation is it can feel overly robotic and lack authenticity. When asking a valued customer for feedback and online reviews, you won’t want to skimp on authenticity. Let’s look at some ways you can add personalization and human authenticity to your automated review requests when using our software so you get the best of both…

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New Feature: Conversion Pop-up

We’re very excited to announce our latest feature addition, designed to convert more of your website visitors into customers. Our Conversion Pop-up is an eye-catching rotation of your best and most recent online reviews. You are likely seeing it right now on our site while reading this blog post. ? Put Your Reputation In Position To Work For You Designed for both desktop and mobile web experiences you can start marketing your reputation the moment customers arrive on your website.…

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A Big Change is Coming to Facebook Reviews

Last week we saw a big change to Facebook reviews as they moved to a new “recommendation” format and away from the standard 5-star rating. Here is the pop-up currently displayed on Facebook business pages about the change to ratings. Reviews No, Recommendations Yes Moving forward Facebook is all about recommendations. Consumers wishing to review a business on Facebook are simply asked “Do You Recommend business name?” and answer by clicking “yes” or “no” (image below). Facebook is still showing…

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Marketing to Millennials

Millennials — also known as the Net Generation, Generation Y, Generation Me, Digital Natives, Generation Rent and Echo Boomers — are the demographic born roughly between 1981 and 2000. They are the first generation in history that have been raised in a world dominated by digital technology. This has shaped their identities and their political, social and cultural attitudes, and also defines how and where their money is spent — making it important to take marketing to millennials seriously. Millennials…

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